What to expect from the gambling business in 2025?

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The Dutch Gambling Authority (Ksa) has announced its plans for 2025. The focus is on four main objectives:

  1. Better protection for minors and young adults.
  2. Stricter enforcement of duty of care regulations.
  3. Tackling illegal gambling.
  4. Enforcement of stricter advertising rules.

Here’s what these plans involve.

Protection for Minors and Young Adults

In 2025, the Ksa aims to prevent gambling among minors and young adults by:

  • Stricter control of registration procedures at online casinos.
  • Investigating how minors access gambling platforms, including identity fraud and system loopholes.

The Ksa will also examine how gambling providers target young adults and what marketing strategies they use. Educational campaigns for both minors and young adults will be expanded.

Stricter Enforcement of Advertising Rules

From July 2025, new advertising regulations will take effect. Sponsorship of sports by online casinos will be banned, and the Ksa will take stricter action against:

  • Illegal advertising through influencers and affiliates.
  • Ads that target vulnerable groups.

The Ksa will also introduce guidelines allowing consumers to opt out of untargeted gambling advertisements.

Tackling Illegal Gambling

Fighting illegal gambling platforms remains a priority for 2025. The Ksa aims to ensure at least 90% of Dutch gamblers choose legal providers. To achieve this, the Ksa will:

  • Investigate illegal operators and their promotional methods, particularly on social media.
  • Take action against supporting parties, such as payment providers and affiliates.

As illegal operators continually adapt their strategies, the Ksa is developing innovative solutions to counter these activities effectively.

Enforcing Duty of Care Regulations

Another key focus is the enforcement of duty of care regulations. To reduce gambling addiction and related problems, the Ksa will:

  • Monitor the risk analyses and AI systems used by gambling providers.
  • Increase interaction with license holders through meetings and discussions.

Previous inspections have shown room for improvement in the sector. The Ksa will closely monitor and guide providers to ensure compliance with duty of care rules.

Conclusion

The Ksa is taking significant steps in 2025 to make the gambling industry safer and fairer. With increased oversight, stricter enforcement, and improved education, gambling behavior will be better regulated, and vulnerable groups will be better protected.

Author

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Kathleen S.
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